About Corey

I used to work as a personal trainer and an occupational therapist.

After failing to build my clientele in both careers, I eventually realized that in order to be successful in the health industry I needed to learn business and marketing.

So... that is what I’ve been doing for the past 5+ years.

Learning everything I can about business and marketing.

I initially got into it because I wanted to grow my own practice.

But after “wearing all of the hats” one could say, it turns out that I’m WAY better at marketing than I am patient care.

So... that’s what I do.

I help health brands with their branding, marketing and websites.

Here are a few things you should know about me...

I host a podcast show called The Health Business Builders Show for health entrepreneurs.
I lead a 1,500+ person Meetup community for health-related business owners in Austin, Texas.
I own a branding and website agency focused on serving health brands.
I drink way too much coffee.
When I’m not working out or going on long walks, you’ll probably find me deep into a book... or into a jar of peanut butter.

Curious about some of the work I’ve done?

Check out my portfolio.
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I mostly talk about three topics

01

Branding

Your brand is more than just a logo. It's the heart and soul of your business. I'll help you craft a brand that truly reflects your values, connects with your ideal clients, and sets you apart from the competition.

Learn More
02

Marketing

Let's face it, marketing can feel like a jungle sometimes. But it doesn't have to be a struggle. I'll help you navigate the wild world of marketing with clear, actionable strategies that actually get results.

Learn More
03

Websites

Think of your website as your online home base. It's where clients come to learn about you, connect with you, and ultimately, decide to work with you. I'll help you build a website that's not just pretty, but also converts visitors into loyal clients.

Learn More

My Life Story...  In a Nutshell

Corey hiben smiling and wearing a black backward cap and a white t-shirt stands outdoors with his arms crossed, with a blurred grassy field and pathway in the background.

Corey is my name but health & marketing are my game.



1999 - I built my first computer from scratch.
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2000 - Read my first programming book.
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2006 - Got rejected from University.
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2007 - Attended community college for computer science.
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2008 - Attended Minnesota State University.
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2011 - Bachelors degree in exercise science.
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2017 - Masters degree in occupational therapy.
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2020 - Started a website design agency for health brands.



2021 - Started The Health Business Builders Podcast Show.

2022 - Started The Health Hustlers community in Austin, Texas

Today - Helping health brands with their marketing.



Vision - To help inspiring health brands build a thriving businesses.

Click HERE for some fun facts...

breakfast of choice

Black Coffee

what's my passion

Solving Problems

talent i wish i had

Stand-up Comedy

weakness

Delusional Persistence

hidden talent

Playing The Guitar

strength

Dogged

bad habit

Running My Gains Off

Favorite food

BBQ - I do live in Texas afterall

meyers briggs

ISTJ - Logistician

Don’t believe me?

Corey is a true professional in the web design space. He is collaborative, responsive to feedback, and authentically seeks to understand his clients' visions so he can bring them to life appropriately. We continue to get positive feedback on our website thanks to the work he's done for us and are excited to continue partnering with him in the future!

Jenny Jonker

I knew of Corey as we both have a healthcare background (there are not too many male OTs out there). When the time came for me to implement a website for my health brand company that consults and builds custom commercial grade cold tubs, Corey Hiben was the logical choice. I had already tried to build one using Squarespace and a Fiverr gig worker; and let's just say that website was less than optimal. (Lesson I learned- Save yourself time & money and hire a professional like Corey at the get-go vs Frankenstein-ing a website together). Corey was happy to take over and really understood my needs for my health & wellness business. He was able to guide me in the right direction and keep me focused on the purpose of the website. He designed my website so that it was optimized to make it as functional as possible and to attract leads. I have used other website platforms in the past, but Corey recommended that we build the website on the Webflow platform vs other platforms and that was a good decision. Webflow seems to be more intuitive for when I need to make changes to the site. I am anticipating needing another website soon for a complimentary business and Corey will be getting my repeat business!

Delfin Ward
Generator Athlete Lab

Working with Corey on my new website has been a great experience. He is very organized, a great listener and very responsive. As a small local business owner I was looking for someone who would listen to my needs and create a site that reflected my Pilates studio’s vision and brand as well attract new clients. Corey is extremely knowledgable when it comes to marketing and created a beautiful site that I can use for years to come. I highly recommend Corey for your website and marketing needs.

Nicole Raglin
Studio Owner/Lead Instructor Polestar Pilates Educator
Daniel Ricciardi
functional medicine practitioner

"We have a physical therapy based website that we attempted to create ourselves, let’s just say it didn’t turn out as we had hoped. Luckily, we were able to get the help of Corey who took my not so beautiful creation and turned it into a work of art! Corey has a way of making information pop with simple yet sleek designs that really accentuates the areas you want potential clients to see. One major plus, aside from the excellent website building Corey does, is his on going willingness to come back and help us tweak certain areas and continue to make the site better and better. Overall thoroughly impressed with the work Corey has given us and wouldn’t hesitate to recommend him."

Ben Britton
Revival Physical Therapy

Corey is so great to work with. He listened to my needs of my website and was very fast in delivering it! I look forward to continuing to work with you! Thank you!

kellye fry
The Body N Face Place

Corey was incredible to work with. He took my aging Chiropractic webpage and turned it into a lean and mean page with purpose.

The whole process from start to finish was great. Communication from Corey was always on point and he was always willing to help make my ideas become a reality. At first I only hired Corey for a landing page...I then hired him immediately after that project to re-do my entire site because I was so impressed.

The design, look and functionality is great right now. We are 1 week into living with the new site, and while I don't have the exact metrics just yet, we are already seeing lots of new patients schedule from online. A big boost from the past.

Also, in a short period of time I am already ranking in the top one or 2 in google search on the 1st page! I used to be a top of the 2nd or 3rd page kind of guy.

I can't recommend Corey enough. He not only built a masterpiece for me but he taught me a lot in the process! I will use him again in the future and recommend his services to anyone in the health space. You can't ask for a more professional and friendly guy!

Casey Morgan
West End Chiropractic

Before working with Corey I struggled to get significant traction on creating my website. I found other website designers slow to respond and failing to listen to what I want. Then I talked with Corey and knew he was what I was looking for. My website took off! Before I knew it he'd made the changes I was wanting and even helped me create a great color palette. In a month my website was viewable, functioning and getting a great response. Working with him is a delight. He is always open to changes, feedback and really listens with to my list of changes. I can't imagine working with anyone else to create my website!  Need a website, use Corey!

Anna O'Connor
Founder - Anna O'Coaching, LLC

"Corey has been literally the easiest person in the world to work with. He makes everything super streamlined and easy. His design is great and he’s showing me how to use and edit the website myself. Prompt, a great teacher, great communicator, and great at building a website. I can’t recommend Corey enough!"

Cory Cannici
Evolve Training

"We have a physical therapy based website that we attempted to create ourselves, let’s just say it didn’t turn out as we had hoped. Luckily, we were able to get the help of Corey who took my not so beautiful creation and turned it into a work of art! Corey has a way of making information pop with simple yet sleek designs that really accentuates the areas you want potential clients to see. One major plus, aside from the excellent website building Corey does, is his on going willingness to come back and help us tweak certain areas and continue to make the site better and better. Overall thoroughly impressed with the work Corey has given us and wouldn’t hesitate to recommend him."

Ben Britton, DPT
Revival Physical Therapy

Corey is an incredible listener and thinks critically about his work. If you have the opportunity to talk one on one, you'll quickly realize that Corey has a gift of connection. I would encourage you to reach out to Corey if you're interested in his services :)

Alyssa O'Krent, DPT
AOK Physical Therapy

"Besides being excellent at what he does, Corey stands apart by caring deeply about his client's. I am really happy with my website but even more impressed by the care he took to understand my needs and the time he took talking me through different questions I had."

Andrew Haley, DPT
Align Physical Therapy

Still don’t believe me?
Here are some of my LinkedIn recommendations.
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Frequently Asked Questions

I understand that marketing budgets can be tight, especially for growing health brands. That's why I offer a variety of services and packages to fit different needs and budgets.

We can work together to create a customized plan that maximizes your return on investment and helps you achieve your goals without breaking the bank.

Plus, my free resources like The Health Hustle newsletter and podcast provide valuable marketing tips and strategies you can implement right away.

I get it... your patients are your priority. But neglecting marketing can hinder your practice's growth and prevent you from reaching more people who need your help.

My goal is to simplify marketing and make it manageable for busy health professionals. I offer time-saving strategies, automation tools, and ongoing support so you can focus on what you do best while still attracting a steady stream of clients.

Many health brands have had negative experiences with marketing, often due to generic strategies or a lack of understanding of their unique needs.

I take a personalized approach, tailoring my strategies to your specific goals, target audience, and brand identity. I also focus on measurable results, so you can see the impact of your investment and make adjustments as needed.

I understand that many health professionals feel uncomfortable with traditional marketing tactics. My approach emphasizes authenticity and building genuine connections with your audience.

We'll focus on showcasing your expertise, sharing valuable content, and building trust with potential clients, rather than resorting to pushy sales tactics.

Feeling overwhelmed is completely normal! I'll guide you through the process step-by-step, starting with a clear understanding of your goals and target audience.

We'll develop a customized marketing plan that outlines the most effective strategies for your practice, and I'll provide ongoing support and resources to ensure your success.

Even if your website looks good on the surface, there might be hidden issues affecting its performance, such as slow loading times, technical errors, or poor mobile optimization. An audit can uncover these issues and provide actionable insights to improve your website's effectiveness in attracting and converting clients.

I understand that time is valuable. Your audit report will prioritize the most critical areas for improvement, allowing you to focus on the changes that will have the biggest impact. We can also discuss implementation support options if you need help putting the recommendations into action.

The report is designed to be clear and concise, but I'm always available to answer any questions you may have. We can schedule a follow-up call to discuss the findings in detail and ensure you understand the recommendations.

The audit report will provide a range of recommendations, from simple DIY fixes to more complex changes that might require professional help. We can discuss your budget and prioritize the most cost-effective solutions to maximize your return on investment.

I encourage open communication and welcome your feedback. We can discuss any concerns you have about the audit findings and work together to find solutions that align with your vision and goals for your website.

Attracting clients is essential, but a strong brand is the foundation for sustainable growth. It helps you stand out from the competition, build trust with potential clients, and create a loyal following. A well-defined brand strategy ensures your marketing efforts are targeted, effective, and aligned with your long-term vision.

A logo and website are important elements of your brand, but they're just the tip of the iceberg. Brand strategy goes deeper, defining your core values, messaging, and overall identity. It's about creating a cohesive and consistent experience for your clients across all touchpoints.

Investing in your brand is an investment in the future of your practice. I offer various brand strategy packages to fit different budgets and needs. We can work together to create a plan that aligns with your financial goals and delivers a strong return on investment.

I understand that time is precious for healthcare professionals. I'll streamline the process and work efficiently to minimize your time commitment. Plus, a strong brand can ultimately save you time by attracting the right clients and making your marketing more effective.

Authenticity is at the core of my approach. I'll help you uncover and express your unique brand personality, ensuring your messaging and visuals genuinely reflect who you are and what you stand for.

I understand email overload! That's why The Health Brand Builder is designed to be different. It's packed with valuable, actionable advice you can implement immediately, not just fluff. Plus, it's delivered weekly, so you can easily stay informed without cluttering your inbox.

The Health Brand Builder is designed for busy health professionals like you. It's concise, to the point, and packed with valuable insights you can quickly implement. Plus, you can always save it for later and read it when you have a few spare minutes.

The Health Brand Builder focuses on the unique challenges and opportunities faced by health brands. I share practical strategies and real-world examples that you can apply directly to your practice, whether you're a physical therapist, chiropractor, or other health professional.

There's no catch! I genuinely want to help health professionals succeed. The Health Brand Builder is my way of giving back to the community and sharing my expertise. You can unsubscribe at any time, but I'm confident you'll find the content valuable enough to stay.

Take a look at the archive of past newsletters to get a feel for the content and see if it resonates with you. You can also check out the testimonials from other health professionals who have benefited from The Health Brand Builder. If you're still unsure, feel free to reach out with any questions.

I understand that website design can be an investment. That's why I offer flexible payment options and customized packages to fit your budget. We can work together to prioritize essential features and create a website that meets your needs without breaking the bank. Plus, think of your website as an investment that will pay for itself by attracting new patients and growing your practice.

I get it—your patients are your priority. That's why I handle the entire website design process, from initial consultation to launch and ongoing maintenance. You'll have minimal involvement, and I'll keep you updated every step of the way. Plus, a well-designed website can actually save you time by streamlining your workflow and automating tasks like appointment scheduling.

Even if your current website seems "okay," it might not be optimized to attract your ideal patients or convert visitors into appointments. A website redesign can help you improve your online presence, showcase your expertise, and generate more leads. I offer free website audits to help you identify areas for improvement and see the potential benefits of a new website.

While templates can be a quick and affordable option, they often lack the personalization and functionality needed to truly represent your brand and attract your ideal clients. A custom website allows you to showcase your unique value proposition, create a memorable brand experience, and stand out from the competition.

I offer website maintenance packages to ensure your website stays up-to-date, secure, and performing optimally. This takes the burden off your shoulders and allows you to focus on what you do best – providing exceptional care to your patients.