3-Tip Tuesdays: Identity, Market Fit, & 3rd Places
Sent by Corey Hiben
October 11, 2022
Want to grow your community?
Hit a homerun ⚾ in these 3 areas.
👇
1. Identity
If you try to serve everybody.
You end up serving nobody.
The best way to cut through the noise.
Know your identity… and own it.
We connect with each other’s rough edges.
Lean into your uniqueness.
2. Market Fit
Listen to what the market wants.
Look for gaps in the market.
Opening a grunge gym in a community of golfers probably won’t hit.
Opening a luxury training facility probably will.
It’s not about you.
It’s about what the market demands.
3. 3rd Places
People spend 90% of their time in two places.
Work & home.
If you want to create a diehard community.
Be the 3rd place people can go to and be themselves.
Be a place people can hang out.
With no obligation to buy something.
Take home point…
- Know thy self.
- Listen to the market.
- Create a place to hang out.
Next week you’ll learn how a death sentence can change your life for the better.
✌️
Until next time,
Corey Hiben
Host of The Health Hustle Podcast
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