Not having a brand is like not having a spotter on a 315# bench.

Could you do it?

Sure… but don’t go looking around when you get stuck.

LFG

👇

1. Branding Defined

I used to think a brand was logos, color, and design.
Not quite.

It's what you stand for. 👍
It's what you stand against. 👎

It’s what people say about you.
It’s what people feel about you.

It's the whispers in the dark when no one is around.
It’s the first thing people think about you when they hear your name.

Your visuals (logos, color & design) are part of that equation.
They do matter.

But so does your level of kindness.
So does your level of honesty.

What’s the gut feeling people get about you?
That’s your brand.

2. Brand Do’s

Building a trustworthy brand takes time.
But it’s one of the most important things you can do for your business.

1. Define your audience.
   Who can you provide a true transformation for?
   If they can’t stop talking about you, you’ve nailed it. 🔨
   
   
2. Find your voice.
   Are you serious, funny, flirty, casual, intense, or a combination of a few?
   Your tone should attract AND repel people.
   
   
3. Stay consistent.
   Talk about 1-3 core beliefs.
   Eventually, your consumer will associate those ideas with you.

You build a brand the same way you build trust with a friend.
You show up, you stay honest and you do what you say you’re going to do.

3. Brand Don’ts

It’s difficult to build a brand.
But it’s easy as hell to destroy it.

1. Don’t ignore your brand.
   Rather you realize it or not, you have a brand.
   It’s up to you to decide the kind of person/business you want to be.
   
   
2. Don’t follow the crowd.
   The world doesn’t need more copycats. 🐈‍⬛
   Your authenticity will be how you stand out from the crowd.
   
   
3. Don’t burn your goodwill.
   If someone decides to spend money on you. 💰
   You should be relentless as 10x’ing their value.

You destroy a brand the same way you destroy a friendship.
You ignore the relationships, you’re fake and you take more than you give.

Take home point…
- Recognize that your brand is a living breathing entity.
- Do build a brand that is in line with your values and beliefs.
- Don’t build a brand that is fake and takes more than it gives.

This newsletter was inspired by my interview with Devin Lofland. 👇

Next week you’ll learn how to build a thriving online fitness business from an Austin influencer.

✌️

Until next time,

Corey Hiben
Host of The Health Hustle Podcast