“Marketing Tips for Health Brands”
Estimated read time: 2 minutes & 48 seconds.
I don’t own a single Apple product.
(Yup, I’m an Android guy… come at me. 💚)
However, I can’t deny what Apple has done with its marketing… it’s pure mastery.
And it all started with a three-point strategy letter written in 1977 by an investor named Mike Markkula.
Let's dive into those brilliant points and see how they can transform your health brand's marketing.
LFG
👇
1. Empathy
Is your marketing all about YOU? Big mistake. Huge.
Your emails, website copy, and social media posts should be about your CUSTOMER.
The Apple Way: "Empathy - We will truly understand their needs better than any other company."
The first website I ever designed was for a health coach. I crammed the site with fancy certifications, photos of the founder, and specialized training they had. It was basically a digital shrine to their qualifications.
Fun fact… it didn't work, and nobody cared. What they cared about was how she could help THEM.
I quickly learned that effective marketing starts with empathy.
Put yourself in your customer’s shoes:
- What are their concerns?
- What questions do they have?
- What are they hoping to achieve?
The deeper your empathy, the stronger your connection with your patients.
2. Focus
Does this sound familiar?
You're trying to be everything to everyone, and your marketing message is as scattered as a dropped box of crayons. You're offering every service under the sun, hoping something sticks, but your potential clients are just confused.
The Apple Way: "Focus - In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities."
When I first started my business, I was eager to help everyone. I offered email marketing, graphic design, copywriting, and even dabbled in programming. It was exhausting, and my marketing messages were all over the place.
It wasn't until I niched down and focused on my true passion… branding and websites… that my business started thriving.
I eventually learned that effective marketing requires focus.
Identify Your Core Strengths:
- What problems do you solve best?
- What are you truly passionate about?
- What unique skills or expertise do you have?
By focusing on your core strengths and saying "no" to distractions, you can create a clear and compelling message that resonates with your ideal clients.
3. Impute
Most brands are about as bland as a generic bottle of pain relievers. They have a good product… but the packaging is trash.
The Apple Way: "Impute - People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software, etc.; if we represent them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities."
I’ve always thought “impute” was an odd choice… I think “aesthetic” may have been a better option but hey, what do I know… I also don’t have a business that is worth 3.43 trillion (capital T) dollars.
I used to think that word-of-mouth referrals were enough to build my business. But I soon realized that first impressions matter, especially online.
If all things are considered equal… people will always choose the one that LOOKS better than the one that does not.
I eventually learned that the presentation matters.
Invest in Your Visual Identity:
- Logo
- Website
- Marketing materials
A polished brand image attracts clients and builds trust.
Take home point…
- Understand your client’s needs better than anyone else.
- Focus on what truly matters.
- Design matters.
✌️
