3-Tip Tuesday’s
“Helping Healthcare & Fitness Professionals Attract Leads”
Estimated read time: 1 minute & 46 seconds.
"How do I get more leads?"
It's the number one question I get.
The problem resides in one of 3 places.
LFG
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1. Your Offer
Nobody cares what you do.
They care about what problem you can help them solve.
Your offer is the solution to that problem.
Your offer bridges where somebody is to where they want to be.
When I started my website design business
My offer was... "website design."
Nobody cares about website design.
They want leads.
So, I restructured my offer.
"I help health & fitness professionals attract leads by having a website that looks professional, ranks well on Google, and converts traffic to clients."
When formulating your offer, consider these 3 things.
- What is your customer's dream outcome?
- What obstacles do they face to achieving that outcome?
- How can you be the solution to all of those obstacles?
"Make an offer so good people would feel stupid saying no."
- Alex Hormozi
2. Your Marketing
Most marketing efforts fail because they try to do too much.
Nothing ever gains any traction, and eventually... burn out.
When I worked as an occupational therapist.
I made the same mistake.
- Shadowing doctors
- Writing emails to providers
- Sending handwritten cards
- Attending local community events
- Delivering gift baskets to facilities
I was trying to do everything.
Therefore, nothing worked.
Here's what I recommend for a newbie.
- One avatar
- One platform
- One problem
"Even if your ambitions are huge, start slow, start small, build gradually, build smart."
- Gary Vaynerchuk
3. Your Product or Service
Hard truth.
Maybe... you're not as good as you think.
If you have a killer offer and your marketing is on point but are STILL struggling to get leads... it might be a lack of skills.
The good news?
You can always get better.
The first client I ever worked with I went above and beyond.
Not just improving the website design.
But enhancing every aspect of their website.
- The SEO
- The photos
- The layout
- The load speed
- The animations
As a result... a flood of referrals.
The greatest form of marketing is referrals.
How do you get more referrals?
You provide a product that is remarkable.
Worth making a remark about.
“Be so good they can’t ignore you.”
- Cal Newport
Take home point…
- Be a solution to a problem.
- Less is more in marketing.
- Be worth making a remark about.
This email was inspired by my most recent blog post.
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3 Pillars To Unlimited Leads for Health & Fitness Professionals
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Until next time,
Corey Hiben
Host of The Health Hustle Podcast
