3-Tip Tuesday’s
“Helping Healthcare & Fitness Professionals Attract Leads”
Estimated read time: 1 minute & 42 seconds.
Compelling content = More customers.
Here’s my 3-step formula.
LFG
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1. Topics
Struggling to come up with content ideas?
Here’s one that never fails.
Speak from experience.
If you’ve been following me for a while.
You’ve noticed I tell a lot more stories.
Like my most recent blog about gamifying your life.
That’s because personal stories answer an important question.
“Why should I listen to you?”
Speaking from personal experience makes the answer to that question obvious.
I’ve done it… Therefore I must know something about it.
Here’s a simple framework for unlimited topic ideas:
- Do stuff that interests you
- Document what you learn
- Create content about it
Don’t speak in hypotheticals.
Speak from experience.
2. Hooks
If your content doesn’t have a hook.
You might be a fool.
- Would you run 26.2 miles without stretching?
- Would you deadlift 325lbs without warming up?
- Would you eat a meal without including protein?
Maybe… but it would be foolish.
Yet, I see the same thing with content.
Great content, but no hook.
Here’s the easiest way to create a compelling hook.
Paint a picture of your customer’s problem.
- “Having difficulties getting up in the morning?”
- “Don’t like what you see in the mirror?”
- “Can’t stop raiding the pantry at night?”
A great hook reflects the problems your customer faces.
3. Social Norms
Your local gym has social norms.
And so do content platforms.
I love working out at LA Fitness because nobody talks to me.
It’s the introvert in me.
The social norm is “Get in, get out, I got things to do.”
I love Instagram.
The social norm is “food, fitness, and positivity.”
My algorithm is anyway.
It takes time to learn social norms.
This is why I recommend sticking to one platform.
Here’s how to learn platform social norms fast:
- Look at the content that is doing well
- Create content that resembles it
- Post it and see how it does
- Learn, rinse, and repeat
Master one platform before moving on to the next.
Take home point…
- The best content comes from your personal life.
- Hook people by talking about their problems.
- Learn the social norms of a content platform.
My interview with Yancy Culp inspired this email.
Alex Hormozi also inspired this content.
Next week, you’ll learn how this guy serves others by healing his trauma.
✌️
Until next time,
Corey Hiben
Host of The Health Hustle Podcast
