3-Tip Tuesdays: Dig, Earn, & Pay

Now that you know who your dream customer is.

Let me show you how to get in front of them.

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1. Dig

Harvey Mackay wrote a great book called “Dig your well before you're thirsty.”

The punchline… Build your network before you ever think you’ll need it.

Assuming you know who your dream customers are… subscribe to everything.

1. Their social media
2. Their podcast show
3. Their YouTube channel
4. Their newsletter

Don’t pitch, don’t sell, don’t ask.

Look for things that resonate and then comment.

If they are your dream customers, you shouldn’t have any issues building a relationship.

2. Earn

Trading your time for attention is one of the best ways to earn new customers.

Your dream customers are consuming content.

1. Blogs
2. Podcasts
3. YouTube channels
4. Influencers

You can earn your dream customers’ attention by collaborating with those content creators.

1. Write a guest blog for someone
2. Join a podcaster on their podcast show
3. Join a YouTuber on their YouTube channel
4. Offer an influencer free services for a shout out

It’s called earned attention because it takes work.

3. Pay

Paying for advertisements is one of the fastest ways to earn new customers.

Most of your dream customers’ content creators won’t promote you.

Paying for ads lets you get in front of your dream customers without them.

It’s not as powerful as an earned promotion, but sometimes it’s all we have.

Paying for ads scales fast but fizzle fast, use them wisely.

Next week you’ll learn how to build traffic that you own.

✌️

Until next time,

Corey Hiben
Host of The Health Hustle Podcast