3-Tip Tuesdays: Marketing that doesn't feel like marketing
Sent by Corey Hiben
February 14, 2023
The best marketing… doesn’t feel like marketing
But how do you do it?
LFG
👇
1. Live it
Last week, I was at the Austin Proper Hotel with some buddies.
Part way through the night, we met some ladies.
One of them popped a white tablet into her mouth.
”What’s that?” I said.
”Oh, it’s a nicotine mint.”
”Can I try one?”
”Of course!”
We then spent the next 30 minutes talking about the benefits of nicotine.
Turns out her fiancé started the business.
And she is the marketing manager for the product.
”Genius” I thought to myself.
- She didn’t push.
- She didn’t promote.
- She didn’t set up a booth.
She is living the brand.
What are you doing to live your brand?
2. Value first
Last week, I attended a Bio-Hacking conference as a podcast host.
They wanted me to interview some of their keynote speakers.
”Of course!” I thought to myself.
An opportunity to interview interesting people for my show.
- They connected me to the guest.
- They coordinated the time.
- They setup the equipment.
All I had to do was show up and do what I do best.
Interview people.
Before I sat down to interview them, they had one request.
”If you could mention this event on the show, that would be great.”
”Genius” I thought to myself.
They showered me with value first.
And then made the ask.
What are you doing to give before you get?
3. Experience
A matcha energy drink company slid into my DMs recently.
They offered to send me some free product.
”Hell yeah!” I thought to myself.
All I had to do was give them my mailing address.
- No email.
- No shout out.
- No affiliate link.
I drank one before a workout last week.
No lie… I loved it.
And now, here I am talking about it.
”Genius” I thought to myself.
They let me experience their product first.
They let me decide if I was a “yes” or a “no.”
What are you doing to let your customers experience what you have to offer?
Take home point…
- Live your brand.
- Give value first.
- Let people experience your product or service.
My interview with Mark Springer inspired this email.
Next week, you’ll learn how an occupational therapist became a gut health expert.
✌️
Until next time,
Corey Hiben
Host of The Health Hustle Podcast
Join The Health Brand Builders Newsletter
Don't let another week go by without getting insider marketing tips and strategies to grow your business.
Subscribe and join the movement of health-related business owners learning how to attract leads and grow their businesses.
Thank you and welcome to the party!
I take protecting your email seriously so check your inbox (or spam) to confirm your entry.
No schlumps in this community!
