3-Tip Tuesday’s

“Better marketing in less time”

Estimated read time: 2 minute & 0 seconds

It took me 3 months.

But I figured out why people enjoy running.

And how it relates to your business.

LFG

👇

1. The Dip

I hated running.
Until I ran 12 miles last weekend.

Every time I ran 3+ miles.
My knee injury would flair up.

It made running painful and miserable.
”Why do people do this?!”

But I kept going.

- Performing rehab exercises.
- Practicing gait patterns.
- Showing up on run days.

I had to get through what Seth Godin calls The Dip.
The valley of suck.

The long grueling slog in the beginning of EVERY journey.
Everything is exciting in the beginning.

- A YouTube channel.
- A TikTok account.
- A podcast show.
- A newsletter.
- Running.

It’s not goals that separate winners from losers.
It’s the ability to stick it out when it gets hard.

Embrace the dip… you got this.

2. Identity

There is a difference between being able to run.
And being a runner.

Being able to run means if a bear started chasing you.
You might be able to get away.

Being a runner is an identity.
It’s how you define yourself.

Now that I’ve put in the reps of running.
I now call myself a “runner.”

Which has changed my behaviors.

- I stretch more.
- I drink electrolytes.
- I talk to other runners.
- I own running shoes.

The business version of an identity?
Branding.

Take New Balance for example.
What behavior does new balance encourage?

- White shoes.
- High socks.
- Cell phone clips.
- Bluetooth headsets.
- Dad bods.
- Walking.

Be careful with what you identify with.
You might end up with a cell phone clip.

Your identity becomes your personal brand.

3. Mental Strength

I used to think running was a waste of time.
But it’s because I was only looking at the physical.

Let’s be honest.
When we’re talking about the usual fitness goals.

- Look good naked.
- Participate in life.
- Prevent injuries.
- Live longer.

I think we can agree that weight training takes the cake.

But where things get interesting.
Is the mental benefits of running.

Just once, I’d love to have a chat bubble above my head as I run.
The back-and-forth banter is laughable at times.

A constant battle between wanting to quit and cheering myself on.

Oddly enough… that’s exactly how business feels.
A ping pong match of fear and excitement.

Running has taught me how to battle my inner demons.
Both on the trail and off the trail.

Turns out running isn’t a complete waste of time.

Take home point…
- Embrace the dip... it’s part of the process.
- Your identity = your personal brand.
- Running teaches mental fortitude.

My interview with Jeremy Miller inspired this email.

Next week, you’ll learn what a CHEK Practitioner is.

✌️

Until next time,

Corey Hiben
Host of The Health Hustle Podcast