“Marketing Tips for Health Brands”

Estimated read time: 2 minutes & 29 seconds.

Most landing pages are uninspiring, untrustworthy, and unclear.

Let’s tackle all three so that you can spend less time trying to attract leads and more time serving your customers.

LFG

👇

1. Inspire

Here’s the problem with most landing pages… they are blander than a hospital waiting room.

You know what I’m talking about… the sterile atmosphere and the wallpaper that looks like it’s from the 80s.

It’s so uninspiring it could cure insomnia.

A friend of mine hosts wellness retreats for founders, and when he sent me the invite, I almost vomited at the sight of the design.

So… I did him solid and designed a new and improved version. I didn’t do much, but enough to remove that waiting room vibe (photo below).

Here are 3 things to consider when designing your landing pages.

• Simple (and modern) colors.

• A high-quality image that pops.

• Easy-to-navigate layout.

Like it or not, people DO judge a book by its cover.

2. Trust

If visitors are hesitant to take action on your landing page, it’s because they don’t fully trust you.

It’s like walking into the clinic to meet your doctor only to find the joker wearing a stethoscope. NOPE! 🤡

If you haven’t heard, PepsiCo just recently bought Sieta chips for $1.2 billion (not bad for a fucking tortilla chip company). 👏

But if you’re like most people… you fear PepsiCo will ruin the product. I’m not here to speculate whether they will or not because, well… nobody knows. But what I will say is that if the gut reaction of most people is that PepsiCo is going to ruin Seita… it says a lot about PepsiCo's reputation (cheap and unhealthy).

The same principle applies to your landing page. Even if it looks good from the outside (Seita), if you don’t trust what’s happening behind the scenes (PepsiCo)… you’re less likely to buy.

Here are the 7 best ways to eliminate the hesitation and build that trust (in order).

• Video Testimonials

• Google review widgets

• Photos of customer results

• Brands you’ve worked with

• Personal photo/video of the owner

• High-quality images

• Certifications

Notice that the first four are just different forms of social proof.

I don’t think there is any arguing that social proof is the strongest form of trust building there is today… use it.

3. Clarity

If your landing page isn’t converting, it’s because it lacks a clear and compelling call-to-action (CTA).

That’d be like a doctor telling you that you have hemorrhoids without telling you what you should do about it.

Now… I’m not saying whether I’ve had a hemorrhoid or not… maybe I have, maybe I haven’t (I definitely have).

But you better believe I wanted some answer.

Well… when people visit your landing page, they feel the same way (maybe not exactly, but you get the idea). Tell them what to do!

Here are the 3 best ways to ensure your CTA is clear and compelling.

• Strategic placement

  • Above the fold

  • Multiple CTA’s throughout the page

• Use action-oriented language

  • e.g. “Schedule My Appointment”

• Design that pops

  • Contrasting colors

  • Bold font

  • Visual cues like arrows

Make it clear… and make it obvious.

Take home point…
- Inspire with good design
- Build trust with social proof
- Simple and clear CTA’s

✌️