“Marketing Tips for Health Brands”
Estimated read time: 2 minutes & 40 seconds.
Having difficulty standing out?
Do you feel like you’re just “another chicken” all pecking at the same feed?
It’s probably the reason you’re having difficulty attracting leads.
Here's the good news... you don't have to be just another chicken in the coop.
LFG
👇
As I was feeding the chickens this morning, I couldn’t help but notice how different they all are—not just in their feathers but also in their mannerisms.
There is one in particular who loves to act like he’s going to attack me… but never really does. I think he likes to mess with me (photo below).
But my point is that just like chickens, you also have a certain uniqueness. There are things about you that make you… well, YOU. And if you want to stand out in a crowded market, you should let it shine.
Here are a few examples that people often gloss over:
Any one of those could be a massive differentiator in the market. Once you know what sets you apart, get-uh-cluck’n and start sharing it with others.
”Man, I really hate a good story…” said no one ever.
Here’s a story for ya.
For the past twenty-two days, I've traded my barefoot walking shoes for muddy boots and embraced life on a farm. But my daily morning routine of feeding the animals is consistently interrupted by a feisty rooster who seems to think I'm encroaching on his territory. It's a daily dance of dodging pecks and establishing dominance—a reminder that even in the most peaceful settings, a little conflict can spice things up.
👆 100% true story (click photo for proof).
But my point is that people connect with stories… they always have and always will.
If you can tell a compelling brand story that will connect with your potential clients on an emotional level, they will be more likely to choose YOU over a competitor.
Share your story; share it loud; share it often.
I recently started working with a physical therapist. When we got on our brand strategy call, I asked him, “What’s your differentiator?”
His response… “We work with a lot of athletes…” Uh… yeh you and every other physical therapist in the market.
Okay, not EVERY other physical therapist, but definitely a very big portion of them. After talking with him for a while, it became apparent that the clients he loves working with and who get the best results from his programs are runners. As an added bonus, there are no other physical therapists in his local market who focus on serving runners.
Bingo bango, we have a differentiator. We are now in the process of creating his brand around physical therapy for runners.
You can (and should) do the same thing.
Remember, you don’t want to be just another chicken in the coop. Embrace your individuality, and your ideal patients will flock to you.
Take home point…
- Let your personality shine.
- Share your story often.
- Find your differentiator.
✌️