“Marketing Tips for Health Brands”
Estimated read time: 2 minutes & 48 seconds.
Most health professionals have no idea what a brand is.
They think it’s their logo… it’s not.
They think it’s their website… it’s not.
They think it’s their color palette… it’s not.
I will teach you what it ACTUALLY is… and how to build a strong one.
LFG
👇
1. What’s a Brand?
A brand is an association.
Let’s take Elon Musk for example.
Just by me saying his name, you probably think of all sorts of associations.
- Tesla
- SpaceX
- Solar City
- Flamethrowers
Some of them are good, and some may not be so good… depending on how closely you follow Elon’s personal life.
Now let’s take YOU for example. What do people think or feel about you when you’re not around?
- What does your social media say about you?
- What does your website say about you?
- What do your customers say about you?
THAT is your brand.
Your brand lives in the heart and soul of every person who has ever engaged with you or anything you’ve done.
To put it into one word, it’s your reputation.
Please don’t take it lightly. 😉
2. Why is it Important?
A strong brand can attract new customers.
However, a weak brand can actually repel potential customers.
For example, let’s look at Elon again.
He has built two of the most incredible businesses in America's history: Tesla and SpaceX. Both were massive moonshot business ventures, and he somehow came out on top.
However, when he purchased Twitter (now known as X), he made a bit of a mess out of it and is quite open about Tweeting (or Xing?) public attacks on people.
Often… weakening his brand.
When you look at his track record of massive business success, a few snarky Tweets are a drop in the bucket compared to the strength of his brand.
But for most of us… we don’t have that luxury. We have to take our brand a bit more seriously.
- One bad Google review matters.
- One unhappy customer matters.
- One lost lead matters.
A strong brand takes years to build and seconds to destroy.
3. How Can I Build a Strong Brand?
The strength of a brand is dependent upon one key metric.
Consistency.
Let’s look at Elon one last time. I’ve been reading his biography so I’m a bit obsessed with him at the moment.
Everything he has done (since selling PayPal) has been centered around one mission.
To ensure that human consciousness continues.
- SpaceX = So humans can colonize another planet.
- Tesla = So humans don’t run out of energy.
- SolarCity = Also, so humans don’t run out of energy.
- Neuralink = Integrating human brains so AI doesn’t take over.
They might seem independent, but they are not. They are all always driving towards the exact same vision.
His ability to focus all of his efforts (personal and professional) on that singular mission is exactly why he’s worth $245.7 billion.
So, what does all of this mean for you?
This means that your brand’s strength is dependent upon your ability to consistently create positive associations with everything you do.
- Your logo.
- Your website.
- Your messaging.
- Your social media content.
- Your customer experience.
It all matters… and it all doesn’t at the same time.
A strong brand is the accumulation of as many good associations as possible while avoiding as many bad associations as possible.
Take home point…
- Your brand is what people associate with you.
- Everything you do improves or hurts your brand.
- Brand strategy starts with making your mission clear.
✌️
