“Marketing Tips for Health Brands”
Estimated read time: 2 minutes & 7 seconds.
Are you struggling to get the consistent flow of new patients you need to thrive?
Let’s turn your practice into a referral machine.
LFG
👇
1. Why Referrals?
In a world of skepticism of clickbait and advertisements, people trust recommendations from friends and family more than any other source.
I called the IRS recently to ask about a tax form and learned they hadn’t seen a business filing from me since 2022… uhh…. whoops.
When I realized my mistake, do you think I jumped on Google and searched “tax accountant.”
Of course not; I knew I would get spammed with advertisements.
Instead, I texted other business owners to ask if they knew of a good accountant (fun fact: It seems like nobody knows of a “good accountant” these days).
But eventually, I found someone (via referral).
Well, guess what… your practice works the same way. Referrals will ALWAYS be your strongest source of new patients.
Don’t take it lightly.
2. Incentivize
If you’re relying on a basic “refer a friend” program, you’re missing out on a HUGE opportunity.
People expect more than just a generic discount.
I know a super smart, funny, attractive, and clever chiropractor (clearly biased) who does this brilliant thing where she gamifies referrals.
When her patients refer more people to her clinic, they get more entries into the raffle to win prizes.
If she wanted to take this program one step further, she could create a leaderboard so that people would see where they rank and be even more incentivized to provide referrals.
Healthy competition brings out the best in people.
But here’s my point.
If you want more referrals (which, trust me, you do), you need to think beyond discounts.
- Fun trips.
- Wellness packages.
- Charitable donations.
Unique incentives attract more referrals and build stronger relationships.
3. Cultivate
Referrals go well beyond your patients… think partnerships.
Most business owners get stuck in the trap of thinking, “How do I generate more leads?” instead of thinking, “Who also shares my same audience that would benefit from my services?”
It’s a simple shift of thinking “WHO” not “HOW.”
To be frank, this took me far too long to learn. But once I realized that I didn’t need to do it all myself, business became a whole lot easier.
Obviously, this idea of “who not how” applies to every area of your business, but for the sake of referrals, it’s best to search for partnerships that create a win/win.
For example:
- Chiropractor + Pilates studio
- Physical therapy + Personal Trainer
- Primary Care + Functional Medicine Doctor
Collaboration over competition; partner up and prosper.
Take home point…
- Prioritize referrals.
- Incentivize creatively.
- Build partnerships.
✌️
Corey Hiben
