2. The Story
That was until I realized a simple truth.
It all works… but only if I FOCUS.
Eventually, I decided to invest heavily in the local events, and unsurprisingly, this led to more patients.
That was until I got fired.
To be honest, I would have fired me too.
Although my newfound marketing insight was starting to work, it was simply too little too late.
But here’s the deeper lesson…
