“Marketing Tips for Healthcare, Fitness and Wellness Brands”
Estimated read time: 2 minutes & 26 seconds.
A website is useless without traffic.
Here are 3 ways to increase traffic to your website.
LFG
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1. Keywords
Want your website to rank on page one of Google?
Start by clarifying your keywords.
Let's say you're a physical therapist in Austin who specializes in treating runners. Someone might search for "physical therapy for runners in Austin."
If your website has those same words on it and content that explains how you can help runners, Google is more likely to show your website to that person.
Google wants to provide the best possible results to its users. So if your website clearly demonstrates that it can answer a user's question better than any other site, Google will reward you with a higher ranking.
What does this mean for you?
- Clarify the keywords you want to rank for.
- Use those keywords on your site.
- Create content on those keywords.
Content is only as useful as the keywords it uses.
(The photo below shows that I’m in position 6.7 on Google for the search term “Physical Therapy Website Design” It looks like I have some work to do)
2. Backlinks
Getting backlinks is hard.
But one STRONG backlink can change your life.
A backlink is when someone else’s website links back to your website.
As someone who builds websites for a living, I’ve become pretty skilled at getting backlinks. Last time I checked, I have 456 of them.
But if I’m being frank, only a couple of those actually drive traffic back to my website.
The one that stands out to me is a backlink from OT Potential. This one backlink is most relevant because it has a STRONG online presence, and they have a TON of my ideal clientele.
My point?
You don’t need a lot of backlinks, but a few key ones can 10x your business.
What does this mean for you?
- Define your ideal customer.
- Find the websites they hang out on.
- See if you can cut a deal with that website owner.
Sometimes, it’s in the form of writing a blog for them.
Sometimes, it’s in the form of paying them a few bucks.
Figure out what they want and provide a solution for it to earn your backlink.
(The photo is the backlink on OT Potential)
3. Optimize
I can sum up on-site SEO in one word.
Speed.
The most common mistake I see people make with their website is they try to do way too much.
- Too many colors.
- Too many images.
- Too many filler words.
- Too many call-to-action buttons.
As a result, visitors get overwhelmed and bounce back off the website. Guess what… Google knows when people quickly bounce from your website, and it hurts your rankings.
Avoid this by optimizing for speed. There are two types of speed you should be focusing on.
Website load speed.
- Making it desktop and mobile fast.
- Compressed images.
- Minimized code.
And the speed to relevant information.
- Easy to navigate
- Clear and concise text.
- Obvious call-to-actions.
A website shouldn’t be a rubrics cube.
Keep it simple. Keep it fast.
(The photo is the performance of a recent website I built)
Take home point…
- Create content on the keywords you want to rank for.
- Get backlinks to your site.
- Optimize your site for speed.
✌️
