“Marketing Tips for Health & Fitness Brands”
Estimated read time: 1 minute & 43 seconds.
Water is the most valuable resource on the planet.
Yet, it’s free.
Diamonds are one of the least valuable resources on the planet.
Yet, they are expensive.
Why?
Supply & demand tension.
It’s the space between how much is available versus how many people want it.
It’s the reason why your marketing is or is not working.
LFG
👇
1. Tension
Want high-quality leads?
Create economic tension.
Economics crash course.
High demand with low supply = valuable.
Low demand with high supply = not valuable.
Think keychains.
There are a billion of them, and nobody wants them.
Therefore… not valuable.
Think private communities for health entrepreneurs.
There are few of them, and a lot of people want it.
Therefore… Valuable.
The gap between what people want (demand) and how much there is (supply) creates economic tension.
How does this help you get high-quality leads?
Because people WANT what is RARE.
The lesson?
Scarcity creates value.
2. Beef
Want more leads?
Use this phrase.
“Limited supply.”
Wagyu beef has become all the rage.
But it hasn’t always been that way.
It used to be Black Angus.
Now, I rarely even hear the word Angus.
What changed?
The gap between supply and demand.
There are a LOT of Black Angus (tens of millions).
Which makes it less valuable.
There are LIMITED Wagyu cattle (hundreds of thousands).
Which makes it more valuable
The lesson?
Be like Wagyu cattle.
Limit your supply.
People desire what they can’t have.
3. Exclusivity
Struggling to get leads?
Maybe it’s because you are TOO available.
Think of it like this.
If you are single and looking to meet someone.
Which person sounds more attractive?
Person one.
- They will date anyone.
- They respond immediately.
- They agree with everything you say.
Person two.
- They are selective about who they date.
- They respond when they have time.
- They say what they believe.
I hope the answer is obvious.
Yet, in business, I see so many people that look exactly like person one.
- Scheduling software with giant open blocks.
- Constantly responding to all of their messaging apps.
- Repeating what everyone else is already saying.
The solution?
Be exclusive.
People don’t value what is free and easy.
People value what is hard to get.
Take home point…
- Scarcity creates value.
- Limit your supply to increase demand.
- Be exclusive.
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