“Marketing Tips for Health Brands”
Estimated read time: 2 minutes & 53 seconds.
Service businesses have become sexy.
And how you can too (as a health brand).
LFG
👇
1. Identity
I recently stumbled upon a business called Pinks Window Services.
But they’re not just a window service—they are a BRAND with killer marketing.
- Retro colors (pink & tan).
- Converse shoes.
- Sarcastic content.
When’s the last time you’ve seen a window service with a modern vibe and a good sense of humor? I’d be willing to bet never.
It’s brilliant, and the blue-color industry is ripe for disruption with these kinds of brands.
Good news… so is every industry (most notably healthcare).
Here’s how you can do it yourself.
Start by creating a brand identity.
One of my favorite ways to do this is to answer a simple question, “If your brand was a celebrity, who would it be?”
Personally, I try to tap into my inner Ryan Reynolds.
Pink’s gives me a Ron Burgundy vibe.
- Sarcasm.
- Mustaches.
- And probably too much cologne.
Ditch the boring corporate stuff.
Create something remarkable (worth making a remark about).
2. Experience
Your brand identity is important.
But the brand experience is more importanter.
I recently hosted a coffee & conversation for health-related entrepreneurs in Austin, Texas.
It’s called The Health Hustlers, and I’ve done the work to create an attractive brand identity. But the identity would be useless without a compelling experience.
So, before every event, I spend a lot of time ensuring the experience is top-notch.
- Coordinating with venues.
- Looking over the guest list.
- Making notes on each guest.
- Finding food/beverage contributions.
I create an experience that is worth talking about.
But my point is that while a brand identity can get someone in the door, it’s the experience that will keep them around… and that is far more important.
And you do this by giving them an experience that far exceeds their expectations. This is where the real work happens in any business.
If you can crush this part (brand experience), you’ll have both customers for life and an army of referral partners.
Treat your customers like gold.
3. Values
If brand identity is important.
And brand experience is importanter.
Then brand values are the importantist.
A brand isn’t necessarily what you do. It’s what people think and feel about you when you’re not in the room.
Let’s take Nike for example. If Nike were to open a hotel, you would have a damn good idea of what that hotel would look like… wouldn’t you?
Why is that?
It’s because Nike has spent years and years and years creating a associating in your mind with who they are and what they stand for.
Nike’s Mission Statement: “To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.”
That statement drives every decision they make.
- Every ad they run.
- Every product they create.
- Every athlete they partner with.
- Every piece of content they post.
Their mission and their values are how they continue to grow their brand and create positive associations in your mind with what they do.
Good news: You can do the same thing. Not only can you do the same thing, but you absolutely must do the same thing.
The market is already noisy as hell. It’s how you stand out. And you do this by creating an association in someone’s mind with YOU and what you DO.
Here’s a simple question to help you figure that out.
“What do you want to be known for?”
Once you’re clear on that… everything you do should align with that.
Btw, here are Nike’s maxims. 👇
Number 10 is my favorite.
Take home point…
- Define your brand identity.
- Create a remarkable experience.
- Know your values and let them bleed through your business.
✌️
