“Marketing Tips for Healthcare, Fitness and Wellness Brands”
Estimated read time: 1 minute & 50 seconds.
Is your landing page struggling to generate leads?
Here are the 3 BIGGEST mistakes I see.
LFG
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1. No Call
When a visitor lands on your site.
3 things must be immediately obvious.
- What do you do?
- What problem do you solve?
- What action do you want them to take?
Otherwise, they will bounce (leave your site).
Here’s an example:
- “Physical Therapy in Austin, Texas.”
- “We help runners get out of knee pain.”
- “Schedule a Free Consultation.”
Take a look at every website I’ve ever built.
Those 3 things are ALWAYS addressed.
Don’t make people work to find what they need.
They want to get in and get out.
Make it easy to do so, and you’ll be rewarded for it… with leads.
2. No Proof
The most powerful marketing tool in today’s world?
Social proof.
When did you last buy something without checking the reviews or getting a referral from someone?
Maybe never?
Your landing page is no different.
Visitors want to see the proof is in the pudding.
I recently built a landing page for health-related entrepreneurs in Austin, Texas. You can find it HERE.
I jammed social proof everywhere in that bad boy.
- Testimonials
- Quotes
- Reviews
Obviously, it takes a little work to get all of that.
But it’s worth its weight in gold.
If you have the proof.
Show it to people and stack it high.
3. No Pain
A marketing quote I think about often.
“Don’t sell vitamins, sell pain killers.”
If you know me, you know I love prevention.
- I workout daily
- I eat healthy
- I walk a lot
- I take supplements
But if you are in the health industry, you know that MOST people rarely take preventative action.
They need pain.
This is equally true for your website.
They want to know that you understand their problems.
You have to speak to their specific needs or concerns.
And THEN sell them on your solution.
Far too often, I see websites that jump straight into their amazing offer and all the bells and whistles without first showing that you understand them (and, more importantly, care.)
You'll see exactly what I'm talking about in the photo below.
- I use their language.
- I address their pain points.
- I highlight how the offer solves their problem.
“Nobody cares how much you know until they know how much you care.”
- Theodore Roosevelt (My favorite president)
Take home point…
- Make what you do immediately clear.
- Use as much social proof as possible.
- Be a pain killer, not a vitamin slinger.
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