“Marketing Tips for Health Brands”
Estimated read time: 2 minutes & 23 seconds.
If I had to put everything I knew about marketing into a single sentence… here’s what it would be.
“Serve the right person, solve their biggest problem, and let them spread the word.”
Let’s break that down.
LFG
👇
1. Niche
Have you ever put too much water into your protein shake?
It tastes horrible.
You end up choking it down because you know you need the protein, but you hate every second of it.
This is precisely what most people do with their marketing. They try to force it down their customers' throats without considering whether it has good flavor.
For example…
I recently helped a physical therapy clinic that was struggling to stand out from the crowd.
Their branding and messaging was bland and watered down. “We do Physical Therapy in Knoxville Tennessee!”
Uhh… cool? You and the 15 other clinics in your area.
After we did some digging, we found out that they love working with runners. So, we pivoted their branding, design, and messaging to “Empowering Runners in Knoxville to Move Pain-Free.”
Almost immediately after launching their new brand, they had an influx of new patients (runners who needed physical therapy).
The lesson?
Pick a niche and own it.
Nobody wants a watered-down protein shake.
2. Needs
Have you ever set your hair on fire?
I know… crazy ass question… but let’s say you did.
What would you pay to put it out?
A $100?
A $1,000?
A million dollars?!
Whatever the hell it costs is the correct answer.
Unfortunately, most people’s businesses do not solve “hair on fire” problems. They solve “that’d be nice to have” problems.
And then they wonder why nobody wants it.
For example…
The US healthcare industry is worth $808 billion, and the meditation market is valued at around $6 billion.
Why?
Because if you’re bleeding out your ass hole, you are going to pay WHATEVER it costs to solve that problem.
But if you’re feeling a little stressed or anxious one day… it’s unlikely you’re going to do a damn thing about it (i.e. meditation).
The lesson?
Don’t sell vitamins; sell painkillers.
3. Network
You know that endorphin dump you get after a great workout or a long run?
Do you notice how it seems to flow into every other area of your life?
Well… that’s the exact experience you want to create for your patients.
For example…
I recently redesigned a website for a chiropractor. Upon completion, he was so happy with the result that he immediately started referring me to other clinicians.
(at one point he even called me the GOAT of website design) 🐐
And just like that… I had an influx of new clients.
Not from ads.
Not from content.
Not from outreach.
But from just showing up and adding as much value as possible.
Don’t get me wrong, all of those things I mentioned above work. But they shouldn’t be the backbone of your marketing.
(see what I did there? 😂)
The lesson?
When your service is THAT DAMN GOOD, people tell their friends, their family, and their neighbor’s dogs. Everyone gets to hear about how amazing you are and how you changed their life.
Suddenly… you have more referrals than you know what to do with, and the flywheel effect begins.
In short… be so good they can’t ignore you.
Take home point…
- Find your niche.
- Solve big problems.
- Create raving fans.
✌️
