“Marketing Tips for Health Brands”
Estimated read time: 2 minutes & 21 seconds.
Tired of "selling" your services?
Build a strong brand, and watch clients flock to you.
LFG
👇
1. Clarity
Stop trying to be everything to everyone. It leaves your customers confused about what you TRULY offer.
I recently attended the Healthcare Internet Conference (HCIC). It was great to be surrounded by people who "get it."
People who understand the unique challenges and opportunities of digital marketing in the healthcare industry.
But deeper than that… what made it great is that it was obvious WHO it was for… marketing people in the healthcare industry.
This sort of clarity makes an event (or a business) truly stand out.
Here’s how you can do the same in your business:
- Create a detailed ideal client profile.
- Craft a unique value proposition.
- Serve THEM and THEM alone.
Clarity is power… focus on your ideal client, and everything else falls into place.
2. Consistency
Most people’s branding is as inconsistent as a yo-yo dieter's weight (hopefully, that isn’t too close to home).
But it’s true… I see it all the time… logos, colors, and messaging all over the place… leaving potential clients confused and disengaged.
As crazy as this sounds… running opened my eyes to this.
For over a year, I struggled to improve my running speed. I'd have good and bad weeks, but I could never pinpoint the issue.
The issue?
I had zero constancy in my training plan. Running was always an afterthought, and it only happened haphazardly… aka… “when I had time”.
Rewind to the beginning of this year, and I was consistently running 3 days a week with varied heart rate zones and paces.
As a result, I hit a personal record for both my half-marathon and 5k times.
The lesson?
Consistency breeds results.
Here's how to apply this to your business:
- Develop a clear and consistent tone of voice
- Create a visual style guide and use it religiously.
- Strive for consistency in every interaction a client has with your brand
Inconsistent branding = confused clients.
Consistent branding = confident conversions.
3. Connection
Your customers aren’t transactions… they are people. Stop filling appointments and start building relationships.
I love going to the farmer’s market, partly to barter with the vendors but primarily to meet the people behind the brands.
For example, lately, I’ve been getting my meat from Peeler Farms. It’s twice as expensive as what I can get at the grocery store, but the lady running the booth is so kind!
Every time I buy my meat from her, she calls me “dear” or “darling.” That might not seem like a big deal… but it is. She recognizes that how she treats me represents her brand.
The lesson?
Genuine human connection is the heart and soul of a thriving business.
Here's how to apply this to your business:
- Personalize your communication
- Build relationships beyond the appointment
- Follow up with handwritten thank-you notes
Connect with your clients, and they'll connect with your brand.
Take home point…
- Clarify your message.
- Be consistent in your branding.
- Build genuine relationships with your clients.
✌️
