“Marketing Tips for Health Brands”
Estimated read time: 2 minutes & 29 seconds.
Referrals are by far the best type of lead.
They are of the highest quality.
They are the most likely to convert.
They cost the least to acquire.
And they are worth the most.
Yet, most clients I talk to don’t have a reliable way of getting them.
Let’s change that.
LFG
👇
1. Ask
People only know what you are looking for if you ask them… but the problem is… most people don’t ask.
I’m currently traveling around Alaska, and while our Lyft driver was taking us to our Airbnb, I asked him what the best spots are for food. He mentioned 49th State Brewing, so we went there for dinner that night.
It’s safe to say it did not disappoint. Great food, good beer, and an amazing view—all thanks to a friendly referral.
My point?
Most people WANT to be a referral source… but the only way they can be that referral source is if you ASK them.
It’s one of those things that seems so obvious, but so often overlooked.
Just… ask.
2. Incentivize
Not everyone will be a gracious giver, and that’s okay. We have another strategy for them.
Most people are what are called “matchers.” When you do something for them, they want to do something for you.
As I said, we’re traveling around Alaska, and we decided to check out the local coffee scene. There are a ton of these little coffee shop huts, so we decided to stop at one. Unfortunately (or fortunately), their credit card machine wasn’t working, so they were kind enough to give us our coffee for free.
As a result… I decided to give them a 5-star review on Google. They did something for ME, so I felt obliged to do something for THEM.
My point?
Give people a reason to give you a referral.
- Gifts or gift cards.
- "Bring a friend" discounts.
- Charity donations in their name.
- Company swag.
Sometimes… you have to GIVE to GET.
3. Collaborate
You can’t be an expert on everything… nobody can. Which means, you (and everybody else) need referral partners.
While standing on a pier in Seward, Alaska, I took a call with a couple of buddies who help me run retreats.
We’ve been hosting events since 2020 and I’ve told them since day one that I will never host an event without them.
Not because I couldn’t do it… of course I could. But because I know the people attending them will get MORE out of it with them there.
This is equally true for your business.
There are many things that I’m sure you just simply should not be doing. Not because you can’t, but because there are people out there that are better than you.
Find those people and collaborate with them. Refer them customers and watch them refer customers back.
You’re not meant to solve every problem for every person. We all need help.
Take home point…
- Ask your network for referrals.
- Incentivize people to refer to you.
- Find referral partners.
✌️
