“Marketing Tips for Health Brands”
Estimated read time: 2 minutes & 27 seconds.
I bet you are damn good at what you do.
But if I had to guess, you struggle with marketing…which is a shame.
You have the means to help a lot of people, but unfortunately… nobody can find you.
Until now.
The 5 fundamentals of marketing.
LFG
👇
1. The Marketing Gap
Let’s face it. You probably spent years mastering your clinical skills but received minimal training in business or marketing.
When you opened your practice, you probably resorted to copying competitors’ tactics without understanding the underlying principles.
Sadly, this is like flying from Los Angeles to New York without knowing east from west. You might accidentally head in the right direction, but you'll never be able to do it consistently.
This leads to wasted resources, inconsistent results, and a lack of clear direction.
2. My Reality Check
I know what this feels like because it was me at one point.
I spent 5 years in undergraduate (yep, I’m a slow learner) and 3 years in graduate school (again… slow learner) only to land my first job as an occupational therapist and realize I had only taken ONE class on business and marketing.
Also, one of my most significant responsibilities at my first OT gig was to grow my practice.
How the hell do I do that?!
In short… I didn’t… and I sucked at it. I tried “all the things” only to realize I had no idea what I was doing.
After MANY years of trying… and failing… and trying… and failing… I can safely say I’ve gotten pretty good at this marketing thing.
(But not without a lot of pain to get me here).
Let’s see if I can help you avoid some of that pain. 👇
3. The First Principles Solution
Marketing your health practice effectively comes down to five foundational principles:
- Target a Specific Audience: Stop marketing to "everyone." Focus on a specific demographic with specific problems. Examples are… runners with IT band issues, new moms with diastasis recti, or executives with chronic neck pain.
- Name Their Exact Pain Point: What specifically frustrates your ideal patient? The more clearly you can articulate their problem, the more deeply your marketing will resonate with them.
- Position Your Unique Approach: What specific treatment sets you apart? Don't just claim to be "better," but be distinctly different in how you solve their specific problem (this is often called your unique selling proposition).
- Show Clear Evidence: Momma was right when she said, “The proof is in the pudding.” Don’t just promise an amazing outcome. Show the PROOF. Case studies, testimonials, transformations, etc.
- Simplify Their Next Step: Make how someone becomes your patient crystal clear. Eliminate confusion about what happens between "interested" and "scheduled." Confused customers don’t buy…period.
You can start by auditing your website and Google Business Profile through this lens.
These are typically where your clients first encounter you.
Every element should communicate who you help, what specific problem you solve, and how someone takes the first step.
Bottom Line: Connect your expertise with the people who need it most.
✌️
