029 - Evergreen content, building trust, and reframing failure

Here are my 3 biggest takeaways from a functional medicine practitioner

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Episode Description

Here are my 3 biggest takeaways from my previous episode with Ashley Oswald

In This Episode:

00:44 - Create evergreen content

- What is evergreen content?

4 Content Types

- Written

- Video

- Audio

- Images

Top 3 to consider

- Blogging

- YouTube videos

- Podcasting

03:50 - Building trust

3 biggest trust factors

- Know

- Like

- Trust

3 ways to build trust

- Social proof

- Nice website

- Consistently

05:56 - Reframing failure

5 ways to reframe failure

- breeds creativity

- feedback

- motivating

- resilience

- not final

- Sometimes you win... sometimes you learn...

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests do.

Enjoy the show.