063 - Filling your healthcare practice with Dana Raykovich of Milk & Honey Marketing
How to fill your healthcare practice with smarter marketing.
Listen to the show on your favorite platform!
Episode Description
Dana Raykovich of Milk & Honey Marketing with the masterclass on healthcare marketing.
In This Episode:
04:00 - Everything has a design
06:40 - Healthcare Marketing
09:30 - How to compete as a private practice
13:30 - Dana's personal experience with healthcare
18:25 - Get clear on who you are speaking to
24:30 - Brand guidelines
27:30 - How to stand out from your competition
30:00 - Being relatable
33:00 - What NOT to do on your website
40:45 - Trust makers and breakers
45:00 - HIPAA compliance
50:25 - What you SHOULD do on your website
53:00 - The TikTok doomsday
56:50 - ADA compliance
58:00 - Reducing the friction to connect
1:03:50 - Everything is figuroutable
1:09:20 - Rapid fire questions?
1:19:20 - Get clear on what you want
I'm Corey Hiben, your podcast host
I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.
As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.
Now I spend my days helping health brands with their marketing challenges.
I definitely don't have all of the answers but I'm willing to bet that one of my guests do.
Enjoy the show.
