120 - Building a brand with a message with Jason Lucero of Uphill Battle

Building a brand with a personal message.

Episode Description

Jason Lucero⁠ of ⁠Uphill Battle⁠ teaches us how he built a brand with a message.

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In This Episode:

02:30 - Mistakes of a content creator

04:30 - Growing up in a broken home

09:30 - Having difficult conversations

13:30 - Perspective

16:30 - Not being able to walk

19:30 - The 1%

21:30 - Growing up in El Paso

23:30 - The birth of Uphill Battle

27:30 - Grit

30:00 - Marketing

32:00 - Start with the message

35:30 - Dealing with overwhelm

38:30 - Supporting yourself

44:00 - Consistency

47:00 - Rapid fire questions

54:30 - You'll always care the most

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Uphill Battle - Website

Jason's Instagram

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests do.

Enjoy the show.