133 - Pivoting your fitness brand with Nikki Zahka
Pivoting your fitness brand.
Nikki Zahka shares why she needed to pivot her brand.
In This Episode:
03:00 - Learning how to lift
06:00 - Goal setting
07:30 - The dark side of external approval
10:00 - Male and female hormones
13:00 - The ab girl
16:30 - Identity change
19:30 - How to find a coach
22:40 - Gamifying workouts
25:00 - Understanding your metabolism
27:30 - Being authentic
32:00 - Being over socialized
33:30 - Sales masterclass
39:30 - Never attach your body to your identity
41:30 - Values & goals
43:00 - Rapid fire questions
50:30 - Trust the process
Corey is my name, but health & marketing is my game.
I help health brands attract leads with branding & design services.