139 - Building a niche health and fitness business with April Victoria Whitney of Petite Pwr

How to build a niche health and fitness business.

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Episode Description

April Whitney⁠ shared how she built a niche health club business for petite women.

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In This Episode:

04:00 - Wanting to be like Peter Pan

08:00 - Dealing with burnout

10:00 - Olympics

14:00 - The worst year of fencing

16:00 - Training to endure pain

18:00 - Fresh curiosity

21:30 - Learning to break the rules

24:30 - Panic attack from burnout

28:00 - Living in New York

29:00 - Becoming a writer

31:00 - Starting a niche business

35:30 - Finding your voice

38:30 - Get comfortable breaking the rules

40:00 - Being vulnerable

43:30 - Fear of success

47:00 - Listening to your customers

49:30 - Managing energy

51:00 - Having a business vs being an artist

53:00 - Rapid fire questions

01:0:30 - Clarify your vision

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests do.

Enjoy the show.