151 - Content Creation and Storytelling Masterclass with Matt Choi and Matt Johnson

Better stories = better content.

Episode Description

A masterclass on storytelling and content creation with ⁠Matt Choi⁠ & ⁠Matt Johnson⁠.

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In This Episode:

04:30 - The 1%'ers

06:00 - Racing cars

08:00 - Bowling

10:30 - Having a hobby

13:30 - Becoming an influencer

18:00 - Storytelling

24:00 - Overlaps of business and content

28:30 - The beginning of a content journey

34:00 - Running away or running towards something

42:30 - Having an impact with content

51:00 - Dealing with haters

01:08:30 - Treating everyone the same

01:10:30 - Document don't create

01:24:00 - Rapid fire questions

01:30:30 - Be yourself and learn the skills

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests do.

Enjoy the show.