165 - The Language of Business for Health Brands with Josh Campbell of Human Improvement

The power of branding to sell anything.

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Episode Description

⁠Josh Campbell⁠ of ⁠Human Improvement⁠ teaches us about the language of business.

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In This Episode:

02:00 - Brilliant birthday ideas

05:30 - Family entrepreneurship

09:00 - Epic Bars pivot

11:00 - The language of business

14:00 - Accounting made simple

17:00 - Pitching & sales

23:00 - Howard Schultz calling him crazy

26:30 - The power of branding to sell anything

30:30 - What is branding?

33:00 - Solving the wrong problem

35:00 - How to solve the right problem

40:00 - Getting feedback

45:00 - Using feedback to your advantage

47:30 - Finding product market fit

49:00 - Missionary vs mercenary

53:00 - Creating products people need

55:00 - Rapid fire questions

01:04:30 - Stop waiting for the perfect time

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests do.

Enjoy the show.