171 - From Boardrooms to Wellness Entrepreneur with Steven Haynes of Fjord Cold Plunge

⁠Steven Haynes⁠ of ⁠Fjord Cold Plunge⁠ teaches us how he went from management consulting to starting a cold plunge business.

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In This Episode:

02:00 - Freeze'n for a reason

04:00 - Family entrepreneurship

09:00 - An early interest in working

13:30 - Management consulting

16:00 - The Texas A&M cult

19:00 - Game thinking

23:00 - The voice of the customer

27:30 - Focus on our sweet spot

32:00 - The leader's job is to cast the vision

34:00 - Hire A+ players

37:00 - The downside of asking questions

40:00 - Starting a cold plunge business

45:00 - Growing pains of a new business

49:00 - Connecting with your customers

55:00 - Building community

58:00 - Pull tabs

01:00:00 - The future of cold plunges

01:01:00 - A trash talking 9-year old

01:04:00 - Rapid fire questions

01:11:00 - Experiment