192 - The Biggest Lessons I’ve Learned About Marketing for Healthcare Brands

I break down the biggest marketing lessons I’ve learned from working with healthcare businesses.

Listen to the show on your favorite platform!

Episode Description

In this episode, I’m flipping the script! Instead of hosting, I’m the guest on the Private Practice Owners Club podcast, where I break down the biggest marketing lessons I’ve learned from working with healthcare businesses.

Timestamps:

00:00 Advice to My Younger Self: From Chaos to Consistency

00:47 Welcome to the Health Business Builders Show

01:00 Marketing, Branding, and Business Growth Insights

01:27 Introduction to Corey Hyben and Andro Brand

02:40 The Importance of Consistent Marketing

06:15 Personal Journey: From OT to Marketing Expert

10:37 Helping Clients with Branding and Marketing

16:42 The Value of a Google Business Profile

21:09 Leveraging Local Partnerships for Business Growth

22:45 Defining Your Ideal Client Avatar

23:05 The Niche Hourglass Concept

25:59 The Importance of Time Horizons in Business

27:24 The Role of Coaching in Accelerating Success

28:58 AI in Website Design and Marketing

34:31 What to Expect from a Website Designer

38:02 Conclusion and Final Thoughts

⁠⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠Free Website Audit Quiz⁠

Corey Hiben, your podcast host

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests do.

Enjoy the show.

Latest Episodes

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
196 - Are You Making These MASSIVE Networking Mistakes?

All

Marketing

196 - Are You Making These MASSIVE Networking Mistakes?

How to network like the top 1%

EP 196

Listen to 196 - Are You Making These MASSIVE Networking Mistakes?

195 - Building a 7-Figure Practice While Balancing Life with Dr. Morgan Plantamura

All

Business

195 - Building a 7-Figure Practice While Balancing Life with Dr. Morgan Plantamura

Building a 7-figure chiropractic business.

EP 195

Listen to 195 - Building a 7-Figure Practice While Balancing Life with Dr. Morgan Plantamura

194 - Healthcare Branding That Works

All

Marketing

194 - Healthcare Branding That Works

The future of healthcare branding.

EP 194

Listen to 194 - Healthcare Branding That Works

193 - Overcoming the Pressure to Niche Down - Embracing the 'Jill of All Trades' Journey

All

Business

193 - Overcoming the Pressure to Niche Down - Embracing the 'Jill of All Trades' Journey

The advantage of being a generalist as a fitness coach.

EP 193

Listen to 193 - Overcoming the Pressure to Niche Down - Embracing the 'Jill of All Trades' Journey

191 - Everything I Know About Marketing in One Sentence

All

Marketing

191 - Everything I Know About Marketing in One Sentence

Marketing for Health Entrepreneurs in One Sentence.

EP 191

Listen to 191 - Everything I Know About Marketing in One Sentence

190 - Build a Business You Love: Lessons from a Traveling PT

All

Business

190 - Build a Business You Love: Lessons from a Traveling PT

Building a niche physical therapy business.

EP 190

Listen to 190 - Build a Business You Love: Lessons from a Traveling PT