193 - Overcoming the Pressure to Niche Down - Embracing the 'Jill of All Trades' Journey

The advantage of being a generalist as a fitness coach.

Listen to the show on your favorite platform!

Episode Description

Embracing the Jill of All Trades: A Conversation with ⁠Katie Calloway⁠

In this episode, we dive deep with Katie Calloway, a former NBA dancer turned tech guru and fitness coach. Katie shares her journey of embracing a multi-passionate lifestyle, discussing the power of vulnerability, authenticity, and communication. We tackle societal pressures to specialize, the benefits of being adaptable, and the importance of building supportive systems. Katie also opens up about the challenges and rewards of her diverse career path, providing insights on maintaining motivation, the pitfalls of seeking shortcuts, and the significance of effective communication in both personal and professional settings. Join us as we explore the strength in being a 'Jill of All Trades' and finding success on your own terms.

‍

00:00 The Lost Art of Face-to-Face Conversations

00:25 Introducing Katie: The Multi-Passionate Pro

00:53 Embracing a Multi-Passionate Lifestyle

01:06 Katie's Diverse Career Journey

04:23 The Power of Vulnerability and Authenticity

07:54 Navigating Societal Pressures and Expectations

11:01 The Importance of Perspective and Authenticity

15:13 The Emotional Depth of Coaching

20:01 Sales Tips and Building Relationships

31:27 Choosing the Right Communication Medium

31:59 The Importance of Tonality in Communication

33:42 Emojis and Emotional Communication

37:20 Over-Communicating in Business

39:01 Future Plans and Learning Mode

43:21 Identity Change and Fitness Journey

47:25 The Shortcut Fallacy in Health and Fitness

52:18 Rapid Fire Questions

‍

⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠Free Website Audit Quiz⁠

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests do.

Enjoy the show.

Latest Episodes

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

019 - Building an audience, don't become a specialist, and leverage your strengths

Don't let your personality test be a self-limiting belief

Listen Now

EP 19

018 - 20 years of knowledge about running a Functional Medicine practice with Dr. Greg

20 years of functional medicine with Dr. Greg

Listen Now

EP 18

017 - Creating a REMARKable experience, mastermind groups, and growing your practice

Be worth making a remark about

Listen Now

EP 17

016 - Separating yourself from your competition with Dr. Sara Whedon of A Place To Grow Chiropractic

Sara gets into how to separate yourself from your competition

Listen Now

EP 16

015 - The secret sauce to marketing, 5 ways to become an industry leader, and the power of saying NO

Proving healthCARE, creating content and saying "NO"

Listen Now

EP 15

014 - Givers gain mentality with Kevin Juleen of Optimal Health Zone

What we can learn about being a good person in business

Listen Now

EP 14