074 - Building a personal brand around fitness with Matt Choi

How to build a personal fitness brand.

Episode Description

Matt Choi on the importance of content and how to build a personal brand.

In This Episode:

03:30 - Early entrepreneurship

07:00 - Figure out how you want to serve

11:20 - Hustle with patients

12:45 - The pivot to entrepreneurship

15:45 - The hardest thing he's ever done

17:10 - Self-integrity

19:30 - You're a media company first

24:00 - The best way to create content

27:30 - Compound interest

30:00 - Enjoying the journey

34:40 - Treat people with kindness

38:30 - Rapid fire question round

45:30 - Growth mindset

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests do.

Enjoy the show.