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165 - The Language of Business for Health Brands with Josh Campbell of Human Improvement
The power of branding to sell anything.
Listen to the show on your favorite platform!
Episode Description
Josh Campbell of Human Improvement teaches us about the language of business.
In This Episode:
02:00 - Brilliant birthday ideas
05:30 - Family entrepreneurship
09:00 - Epic Bars pivot
11:00 - The language of business
14:00 - Accounting made simple
17:00 - Pitching & sales
23:00 - Howard Schultz calling him crazy
26:30 - The power of branding to sell anything
30:30 - What is branding?
33:00 - Solving the wrong problem
35:00 - How to solve the right problem
40:00 - Getting feedback
45:00 - Using feedback to your advantage
47:30 - Finding product market fit
49:00 - Missionary vs mercenary
53:00 - Creating products people need
55:00 - Rapid fire questions
01:04:30 - Stop waiting for the perfect time
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I'm Corey Hiben, your podcast host
I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.
As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.
Now I spend my days helping health brands with their marketing challenges.
I definitely don't have all of the answers but I'm willing to bet that one of my guests do.
Enjoy the show.